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case studies

What ninety days look like, by specialty.

Five engagement blueprints, one per kind of clinic we serve. Each one is the exact work, in the exact order, for a specific area of Dubai and the UAE.

Client names and figures are shared on the strategy call under NDA, with the client's permission, for the specialty closest to yours. Nothing on this page is a number we cannot show you the source of.

blueprint 1

“best dentist in Jumeirah for veneers”

Specialty
Dental and orthodontics
Area
Jumeirah, Dubai
Patients
Residents and visitors, English and Arabic, high-value elective work
Disciplines
SEO, Google Business Profile, Google Ads, video

The situation

A single-location practice with excellent reviews and no treatment pages: one “services” page listed everything from cleaning to implants. The map pack showed competitors from Al Wasl and Umm Suqeim for every veneer and implant search, and the AI assistants recommended a chain with more locations.

What we build in ninety days

  • Google Business Profile re-categorised, services and treatment prices added, a review request flow for the front desk in both languages
  • One page per treatment: veneers, implants, Invisalign, whitening, each answering cost, duration, candidacy and recovery
  • Dentist profiles with licence numbers, qualifications and treatment focus, marked up as structured data
  • Google Ads on booked-intent searches for veneers and implants, with a landing page per treatment and call tracking
  • Three doctor-led explainer videos filmed in the clinic and embedded on the treatment pages

What we measure

Map pack shareHow often the clinic appears in the top three for veneer, implant and Invisalign searches across Jumeirah
Booked consultationsCalls, WhatsApp chats and forms tracked to the treatment page and the campaign
Cost per consultationGoogle Ads spend divided by booked consultations, reported monthly

Ask for the figures on a strategy call

blueprint 2

“best dermatologist in Dubai for acne scars”

Specialty
Dermatology and aesthetics
Area
Business Bay, Dubai
Patients
Working professionals, strong Arabic search demand, aesthetics plus medical dermatology
Disciplines
SEO, Google Business Profile, AI search optimisation, social, compliance review

The situation

A busy aesthetics clinic whose social media was strong and whose website was invisible: the before-and-after gallery had no consent records, several offers would not pass a health advertisement review, and the Arabic site was a machine translation of the English one.

What we build in ninety days

  • A compliance pass on every offer, claim and image, with consent records attached to the gallery before anything is republished
  • Condition pages first (acne scars, melasma, hair loss), treatment pages second, each written in Arabic by an Arabic writer
  • Google Business Profile for the clinic and a profile for each consultant dermatologist, linked
  • Citable fact pages on treatment eligibility, downtime and pricing, structured so assistants can quote them
  • A monthly social calendar that reuses the same compliant claims, so the feed and the site say the same thing

What we measure

Arabic and English rankingsTracked separately, for condition and treatment searches across Dubai
AI mentionsWhether ChatGPT, Gemini and AI Overviews name the clinic for its core treatments, checked monthly
Booked consultationsBy language and by channel, reported on one page

Ask for the figures on a strategy call

blueprint 3

“which IVF clinic in Dubai should I choose?”

Specialty
Fertility and IVF
Area
Dubai Healthcare City
Patients
Couples researching for months, across the GCC, often starting with an AI assistant
Disciplines
SEO, AI search optimisation, digital PR, video

The situation

A specialist centre with strong clinical credentials and a long patient journey. Most enquiries began with a question to an assistant, and the assistant answered with clinics in other cities because the centre's facts were nowhere a model could read them.

What we build in ninety days

  • A fact architecture: licences, accreditation, consultant profiles, treatment protocols, eligibility, timelines and pricing bands, each on its own structured page
  • Long-form guides for the questions patients actually ask over months, in Arabic and English
  • Expert commentary placed in UAE and GCC health media, so the same facts are repeated by sources the models already trust
  • Consultant-led video answering the ten most common questions, transcribed on the page
  • A monthly AI visibility check across ChatGPT, Gemini, Perplexity and AI Overviews, logged and reported

What we measure

AI citationsHow often the centre is named and which pages are cited, by assistant, by month
Guide rankingsPosition for long research questions in both languages across the GCC
First consultationsBooked and attended, tracked back to the first page the patient read

Ask for the figures on a strategy call

blueprint 4

“physiotherapy near me for back pain”

Specialty
Physiotherapy and rehabilitation
Area
Al Barsha, Dubai
Patients
Local, urgent, price-aware, mostly on a phone, mostly through the map pack
Disciplines
Google Business Profile, local SEO, Google Ads

The situation

A neighbourhood practice competing with hospital physio departments. Nearly every patient came from a “near me” search, and the clinic was fourth: just below the map pack, which is the same as invisible on a phone.

What we build in ninety days

  • Google Business Profile rebuilt: primary and secondary categories, every service with a description, opening hours by day, insurance accepted, booking link
  • A review system the physiotherapists run themselves at the end of a course of treatment, in the patient's language
  • Condition pages for the ten most-searched complaints, each with “what to expect at the first visit”
  • Consistent name, address and phone across every UAE directory and insurer listing
  • A small Google Ads budget on insurance-plus-condition searches, paused the month the map pack holds

What we measure

Map pack positionFor the twenty searches that matter, from a grid of points across Al Barsha and Al Quoz
Profile actionsCalls, direction requests and booking clicks from the Google Business Profile
First visits bookedFrom the profile, the site and the ads, reported together

Ask for the figures on a strategy call

blueprint 5

“clinic near me open now”

Specialty
Multi-branch polyclinic
Area
Sharjah and Dubai, four branches
Patients
Families, insurance-led, Arabic first, choosing by distance and opening hours
Disciplines
Multi-location Google Business Profile, local SEO, Google Ads, social

The situation

Four branches, one website, one phone number and one Google listing. Patients in Sharjah found the Dubai branch, and the branches competed with each other for the same searches while a national chain took the map pack in both emirates.

What we build in ninety days

  • One verified Google Business Profile per branch with its own number, hours, services and reviews, managed from a single dashboard
  • A location page per branch and a specialty page per branch, so each search lands on the nearest door
  • Insurance and department pages that stop the branches cannibalising each other
  • Google Ads split by emirate and radius, with call tracking per branch
  • One Arabic-first social calendar with branch-specific posts for hours, doctors and new services

What we measure

Map pack per branchEach branch tracked separately in its own catchment, Sharjah and Dubai
Calls per branchFrom the profile, the site and the ads, so each location is judged on its own
One group reportFour branches on one page, in Arabic and English, for the owners

Ask for the figures on a strategy call

your clinic

Which blueprint is closest to yours?

Tell us the specialty and the emirate. Before the call we check your map pack, your organic result and your AI answer, and we bring the figures for the closest engagement we have run.

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